Sunday, 13 September 2009

What a difference a font makes!

One of the best aspects of our stationery is the ability for you to personalise your wording, layout and fonts. Using a swirly, calligraphy font gives a design a very formal and sophisticated look, whilst using a simple font can give a contemporary fresh impression.

Take the ever popular White Roses example below:

This first image uses the font 'Cambria' for both the couple's names and wedding date beneath. Using a baby pink font incorporates a little of the colour scheme whilst remaining very plain and simple. We've used lower case for the names - giving a contemporary twist to the invitation. The wedding date beneath is spelt out in words and is in upper case - contrasting with the names above. Now take a look at this next image. It's the same design but in comparison with the contemporary style of the invitation above, this example looks very formal and sophisticated. And all we've done is changed the font to Bickham Script for the couple's names and Trajan for 'Wedding Invitation' beneath. A gorgeous chocolate brown colour is used throughout.

Choose your fonts very carefully, as you can see it can make a big difference to the overall look of your stationery.

If you are cannot decide between a number of fonts, please feel free to email me at lisa@wickedlyinnocent.co.uk . If you let me know the bride and groom's names, I will provide you with a pdf showing you how they look in various different styles. Sometimes a name can look fantastic in a font you have initially disregarded.

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